Yeah I an not happy with the price increases either but they are value added price increases. All models will have forged frames and barstock internals. Better quality all around.
Prices are going up 2-300 not 30 to 40%. Actual selling prices will be somewhat less of an increase I hope. The heritage will still be the entry level and reasonable for the quality.
I bought a CBOB about a month ago -- It is a very impressive gun -- fit and finish rival my Wilsons, Nighthawks, and Les Baer's -- it shoots great and costs less than half as much