I must admit, Armscor has introduced the 22 TCM the right way. While the factory ammo isn't super cheap, it isn't too bad either. The biggest thing is cheap and readily available componants for the reloaders. ~$0.40/ round for factory but they can be loaded for close to 9mm prices. I think reloaders are more apt in general to adopt new rounds if they can load them cheap. This I think has helped keep sales up for it. Many new rounds are introduced with only expensive factory ammo and little to no componants available. This really keeps a new round from taking off. This sure isn't the case here.