Are the cuckoos running Harley Davidson really that stupid?

[Moonpie]

https://uk.reuters.com/article/us-h...riders-with-electric-bike-debut-idUKKBN1WM10N

$30K+ for an electric bike with ~100mile range?!?!?!?!?!

Gosh dang. I wonder why it isn't selling?

 

[Shady]

If I had 30K in a shoe box I would have one.

 

[EZ-E]

This just screams boring...

When Chief Executive Officer Matt Levatich announced LiveWire’s launch last year, his hope was the ease of riding motorcycles with no gears or clutch would help attract young and environmentally conscious urban riders.

I can see why no ones ordering. You might as well get a 250cc moped.

 

[Dad_Roman]

This just screams boring...


I can see why no ones ordering. You might as well get a 250cc moped.

Might be Tesla fast but i dont care enough to look it up.



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[EZ-E]

Might be Tesla fast but i dont care enough to look it up.



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Me either, i just cant get over no gears on a bike. It could be 10sec fast in the 1/4 & id still be...meh

 

[Dad_Roman]

Me either, i just cant get over no gears on a bike. It could be 10sec fast in the 1/4 & id still be...meh

Heheh.....I love the smell of methanol in the morning!


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[EZ-E]

Smells like victory

 

[MTA]

Im not into motorcycles but most of the dudes I know my age who are, build their own. If they are into harleys, it would be older models so idk what this company is smoking. Their market research must be done by the same people who did the election polls in 2016

 

[Mowingmaniac 24/7]

I thought loud pipes saves lives?

This is a BIG fail!

 

[Moonpie]

I wonder if you can get an aftermarket loudener for it?

 

[Mowingmaniac 24/7]

Put a playing card in the spokes...and it's butt ugly!

 

[toddnjoyce]

The story isn’t about e-bikes. The story is that a base 883 Sporster, when it was re-launched thirty-ish years ago was $3995. Harley caught a generation with a loss leader and rode those waves to the beach without a second thought to the next iteration.

I don’t think it’s too late, but they need 3-4 variants of a motor/frame combo for the bottom rung of the price point, and they have to be easily customizable.

Something like a desert sled/ Sportster / standard tourer / adv tourer that can be sold at $4995 without diluting the brand too much.

E-bikes compete against a category avg of 45mpg. That’s a ‘meh’ delta.

Hell, I wish Indian would deliver this

in a $5995 variant; I’d buy one.

 

[TxBigfoot]

The story isn’t about e-bikes. The story is that a base 883 Sporster, when it was re-launched thirty-ish years ago was $3995. Harley caught a generation with a loss leader and rode those waves to the beach without a second thought to the next iteration.

I don’t think it’s too late, but they need 3-4 variants of a motor/frame combo for the bottom rung of the price point, and they have to be easily customizable.

Something like a desert sled/ Sportster / standard tourer / adv tourer that can be sold at $4995 without diluting the brand too much.

E-bikes compete against a category avg of 45mpg. That’s a ‘meh’ delta.

Hell, I wish Indian would deliver this
View attachment 187894

in a $5995 variant; I’d buy one.

Yeah I don't get it, Harley admits it needs younger buyers so they make a 30k bike to market towards young people. I'm a Harley rider, but I'll have that new Indian FTR someday.

 

[pronstar]

Their market research must be done by the same people who did the election polls in 2016

Ain’t that the truth.
They replaced a $30k motorcycle, with a $30k e-bike.

Who approved that idea for the us market?
Hopefully they’re no longer in a decision-making capacity...


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[jrbfishn]

An electric Hogly is blasphemy!!!
I have never owned a Harley, but that is wrong on so many levels.

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[TexasRedneck]

I've ridden about every brand, and not only do I have zero interest in an e-bike, I have even LESS in one that delivers 100 miles on a charge. When I swung a leg over my bike, it was to do 600 mile days, day after day. As noted - whoever came up with this idea needs to be back to designing kotex dispensers.

 

[ZX9RCAM]

An electric Hogly is blasphemy!!!
I have never owned a Harley, but that is wrong on so many levels.

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This is exactly what I thought when I first heard about it.

 

[pronstar]

Harley has to do SOMETHING, but clearly $30k e-bikes ain’t it.

Harley’s US sales barely recovered after the recession.

The once-iconic brand needs some ideas...the brand went from people getting Harley tattoos, to one that’s facing a dying demographic.

Young folks have no idea what Easy Rider was, and they don’t aspire to associate with the brand.

It was interesting how Harley was a huge sponsor of the summer X-Games. But Harley can’t market/advertise their way out of this problem...


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[Eli]

Hardley has been losing sales for years, the post-Boomer generations are nowhere near as interested in riding. I don't think $10,000 Sportsters - inflation is a bitch - are going to energize a generation deluded enough to believe public transportation is superior.

Eli

 

[dsgrey]

Harley sales are down and I believe they are attempting to find a new market. Not sure who that might be but their current base is disappearing. Ford will supposedly have an all electric F150 by 2022. Times are changing with different manufacturers dipping their toes into the all electric market. There will be usable (time to charge, range, etc) electric vehicles within the next several years. The past image of what a motorcycle or pickup "should be" will pass. I still have a hard time with 1/2 ton pickups having engines the size of the old 4 banger Datsuns I once owned but they are selling.