Back before that motto was adopted, it was: “Onward through the fog”.
They still operate in a fog, if you ask me!
I lived there for almost a decade; in fact, my son was born there. Like all fairytales, once-upon-a-time, when Austin was a smaller place (MUCH, much smaller), it was actually a great little place to live. Then all the people moved in...
Onward thru the fog was the first Oat Willie’s slogan I remember; late ‘70s I guess it was.
Old Austin died beginning in the mid-80s when Lee Cooke whored out the city after the S&L and oil busts. Then, it was over when Leslie arrived.