There is perceived higher level of quality. Except Benelli autoloaders run better than Berettas. And the Beretta over/unders aren't what they used to be. Benelli puts AA-grade or better wood furniture on their $1500 shotguns. Why does Beretta put FAKE WOOD GRAIN furniture on their $3000+ shotguns?How is a Beretta really worth a thousand more than a Yildiz? Or a Remington? Or a Mossberg?