The OP knew their process ahead of time and tried to bypass it.
I apologize for not recalling the slipped through the cracks statement in the later response. I believe you did something reasonable.I'd say it more like this: The OP knew their process ahead of time, then after what seemed a reasonable length of time had passed, assumed his order had fallen through the cracks in their process and went there in person to try to complete the transaction. I just assumed they'd dropped the ball. When I was there and told I'd have to wait for that call I didn't make a scene and demand to see the manager, nothing like that. So don't say I tried to bypass it, that's not accurate.
Now I know, they have a serious flaw in their business model and will take my future business elsewhere.
What should be made clear on their website is that transfers can take 3 or more days to process. This would cut down on their transfer load greatly (by shifting it to their competitors) and possibly eliminate the need for them to hire or train additional staff. But at great potential loss of business. This is a business opportunity for them that they frankly are squandering.
-Mark
What happens if someone walks in and wants to buy a handgun, do they tell them to come back when they call on the phone?
UPDATE: 4/15: Just got an email from the COO. Delay was due to a family emergency. They've got my firearm ready and waived the transfer fee, and thrown in a few range passes for goodwill. Good save DFW Gun Range! I consider the matter resolved satisfactorily.
For $35 they should include a box of ammo and 30 min range time. That's a ripoff, comparatively.
For $35, I'd expect damn near instant turnaround. Multiples of competitive price should be reflected in something better, service wise.