I know, Dicks is a dirty word to some and I myself haven't' stepped foot in that store since then but I was in need of a Buckmaster BDC scope by Tuesday and Bass Pro was out, Academy doesn't have them, and online would take too long. I went in there as an afterthought as I was leaving the parking lot heading to Gander Mtn. Low and behold they had the scope, and it was miss marked an extra $50 off! Boom! It's mine. Then I spy sale signs. $20 off guns $399 or less, $50 off $699-399, and $100 off $999, or something like that. Got a Ruger 10/22 in digcammo for $259 and some ammo for it and my new 30.06 (hence the scope). Christmas presents for the boy, done.