Thank you so much for the insight. The more I talked to ATF agents, it was more clear that a physical address for that website is a real business and may or may have not been aware of their identity being compromised. The first ATF Dallas agent I talked to lived down the street from that address and she actually drove past there and let me know about it.I may be able to shed some light on this issue, I am the owner of the listed address, I used to do welding, and I do have an FFL, but, I am in NO way associated with Ultimate Gun Sales. Several weeks ago the ATF contacted me asking if I owned the website as they received a call from an individual saying the owner of the website was trying to get credit card info from them. I looked at the web site and much to my amazement they had my address listed. From what can be gathered, someone somehow got a hold of my license, or at least found that the address matched an ffl, and then setup a website under it.
A facebook search of the name brings up a page, that looks like it's been taken over and used to spam the fake business. Do NOT send this person another penny and if you see them trying to sell, I would let an admin know to flag the post. A search under the number listed on the site, 817-405-7619, shows that a person is trying to sell a Ruger out of CA under the same Ft Worth number. If the OP needs to contact me for any reason or I can be of help, feel free to message me.
I now have the ATF Dallas, National Cyber Crimes division and Arlington PD all informed with all information.
Haven't heard back from anyone else besides ATF Dallas. But ATF cannot do much for me since there is no physical firearm involved that changed hands. So they said the cyber crimes or the Arlington PD may contact me at some point. However the cash involved is fairly small and I don't expect to hear from them anytime soon.
People on the forum have been supportive and helpful. I'll definitely keep the forum thread updated with any progress. Thank you.