Getting weirder by the day:
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What’s a ‘Diaper Spa,’ and why is it raising eyebrows in New Hampshire?
“People tend to fear anything that they fail to comprehend," said the owner of The Diaper Spa, a new business that's stoking local controversy.
A debate over a new spa is brewing in southern New Hampshire, where some residents in Atkinson are taking a stand against The Diaper Spa — a nursery-like business for adults who role play as children and, yes, wear diapers.
According to its website, The Diaper Spa is open to “all diaper-wearing individuals who seek acceptance, respite, and care.” Photos on the spa’s page show a space decorated with the soft comforts of a nursery, complete with toys, folded diapers, and an adult-sized crib.
Dr. Colleen Ann Murphy, the spa’s owner, offers a range of services that include virtual playdates at $200 an hour, as well as a $1,500 all-day “Diaper B&B” experience that promises rejuvenating pampering “for the little one inside of you.”
But for now, Murphy said, the vast majority of The Diaper Spa’s business involves telehealth services and life coaching. A recent Christmas-themed event featured a festive story, freshly baked sugar cookies, and a stocking to take home, she explained in an email interview.
A board-certified integrative medicine physician and sexologist, Murphy settled in Atkinson in 2022; the home-based spa was a recent addition.
Working in and out of high-stress hospital settings led to burnout and fatigue, and Murphy eventually began focusing on sex and relationship coaching with an emphasis on overlooked populations — including ABDL, or adult baby/diaper lovers.
“This led me to find a community of people who had varied needs to wear diapers, whether they were physical or emotional, such as vets wounded in combat with incontinence, people with progressive and congenital musculoskeletal conditions, and victims of trauma and abuse,” she explained. “The void of care was there, and I sought a meaningful way to fill it.”
What does adult baby/diaper lover mean?
Adult baby/diaper lovers are people “who act a voluntary regression to a previous age and/or wear a diaper for psychological reasons,” according to a 2020 article in the International Journal of Environmental Research and Public Health.
The authors speculated that several physiological and psychological factors could cause ABDL fantasies, including continence issues, childhood abuse, and the premature loss of a parent.
“ABDL behaviours could have different functions, including sexual gratifications or strategies to cope with negative mood states,” they wrote.