For those who don't know, the woman who founded MDA is not the stay-at-home mom she claims to be, and she didn't just suddenly jump into the media circus. She's a professional manipulator of all things media, and runs her own PR firm. The odds are pretty good she's not even all that ideologically driven in this; her "group" (actually, PR firm) is getting fat checks from people like (not saying specifically, but could well be) Bloomberg and Joyce Foundation. I'm betting on the "M" and not the "I", though "E" probably figures in (MICE).
So if you're wondering how her group gets so much attention from the media, it's because that's her profession.
Remind me again what MICE stands for, please. I know M and C are money and conscience respectively, but I and E escape me...
On-topic, not a bad read, though I agree wholeheartedly that giving both sides equal say despite numbers is a very, very bad idea.