If you are looking at the new range as simply in competition with other local ranges, catering to the local shooting crowd, you might be underestimating the place. Seems like they are going for the high-end facilities and training (they have Jeff Gonzales heading training, for example). They might get a lot of fly-in business, like other well-recognized training programs get. With more and more high-income folks realizing that the government can't actually protect them, this could be easily be a trend with real potential.
I can't afford to go there, but I can't afford a good truck either.
I can't afford to go there, but I can't afford a good truck either.