Yeah, it is funny. Then you go to their web site where they ask you for your email and zip code but have no posted information privacy policy that I can find. I threw them an email address (and even looked around on the chimeraincorporated website that's related) and I'll report back if the address I gave them starts collecting insane amounts of locally-targeted political spam. I suspect it will.
Its a guy who used to work for MTV and Nickelodeon. He was saying on Glen Beck last night that if he gets enough facebook subs he might actually look into making these action figures a reality.