They get kinda spicy with their product launch video. I'm honestly impressed that they show the real intent behind these pistols, not just as range toys. They didn't get so graphic as to show one of the female protagonists putting bullets into a badguy - there's a cut away to her practicing on the range then you cut back to a bad guy DRT at her feet. Spicier and more to the point than Glock's sillier promo videos a few years ago showing a woman backing an intruder down.
They're billing the gun as geared toward women, but I think anyone with smaller hands or maybe reduced grip strength might find the pistol worth a look. Supposedly has less muzzle flip / slide energy.
I've been very impressed by my "original" PDP (they're now on like a gen 1.5 or 2.0 depending on how you look at it - with some added upgrades and a redone slide cut now with recoil bosses) and now the F-series.
Another look, a take from a female shooter's perspective from GB Guns on EwToobz