Would you like it if someone put your name onto something you had nothing to do with? Meme or not you shouldn't do this to people who had nothing to do with the act. I bet he doesn't find it comical or ironic or entertaining. It is outright character assassination.
There's zero character assassination going on. People get meme'd all the time, most folks understand its not serious. I'm going to go out on a limb and guess you're over 55 - no slight in that - but generally the more seasoned crowd doesn't understand memes. Its no different than being mentioned in a stand up comic's routine.
I think Mr. Gaines would be more likely to see humor in it, than to get bent out of shape over it. And I *have* personally been meme'd myself before - its not life shattering, world ending, or a serious personal attack. Its a form of humor and unless your skin is paper thin, its nothing to even hurt one's feelings.