The sale was not announced to us at Academy until it was underway. I actually found out about it on the internet... Initially, they were going to try to run it through the end of the year it seemed, but then we received notice last week that the sale was ending on Nov. 1st. There was a definite lack of communication, but it was a heck of a deal while it lasted. Also, the lacquered steel cased Monarch ammo is not Wolf, it is manufactured by Barnaul in Russia. It is specifically Barnaul's Brown Bear line of ammo, and it is higher quality than Wolf from all accounts I've heard. The brass cased Monarch is made by Prvi Partizan in Serbia, and it great for reloading from my experience.