They'll just strategically run polls in heavily regulated areas to come up with numbers like that. Considering the sentiments of people in our camp, how many of us does anyone think are actually participating in some of those polls? Whatever the "official" numbers are from a less biased poll, I would think for that reason, the actual numbers are only higher. I see some statistics say ~80 million gun owners, though I've also seen 100+ million. I would guess the real number is likely higher than that. Either way, we're the largest "armed force" in the entire world. I think the importance of that can't be overstated.