Back in September, I found some Winchester Small Rifle Primers at Academy. About $3.99 each. Bought five flats of 100 each. Solved my immediate reloading needs.
Some Walmarts across the country in more rural areas have sold reloading components for years.
Glad to see Academy get in the reloading game.
Side note: Your local Academy only does what it is directed by their District Managers and Corporate HQ. Local managers are very limited when it comes to what their stores can sell, despite popular preference.
Ever note how they want your phone number or zip code? That is data to feed their consumer demand database.
Next time you check out at Academy, don't give your phone number or zip. They will look at you silly but still take your money. Don't feed the information hog.