Heaven Hill Distillery did not come up with it because of Kyle.
It was a brand for YEARS. (something to do with a block in Pennsylvania?)
My guess is that they just did not need the left accusing them of promoting a product associated with this 'shitstorm'.
If they said HELL YEAH, buy this whisky for KYLE, a whole 'can--worms' would have opened up on them and they probably just want to sell the product and go on with their lives?
I drink vodka, gin, kirschawsser, obstwasser, rum, single malt Irish Whiskey, and applejack (from the oldest distiller in the USA - Laird & Company). Screw Heaven Hill, did not drink their booze before or after the Kyle Rittenhouse verdict.