Nike selects Colin Kaepernick for ‘Just Do It’ ad campaign

[grasshopperglock]

Check this perspective out. The underlying issue with the Nike company plan. Including the NFL and Levi.

International trade agreements.

https://www.liveleak.com/view?t=sJzyk_1536173377

 

[avvidclif]

ETA: Only idiots post memes without spell checking lol.

Spell check won't find a grammatical error.

 

[Army 1911]

when will the meme come out with just the nike swoosh and the words " don't buy it!"

 

[Army 1911]

Kaepernick is not a victim he quit the 49ers with years left on his contract he was not fired.

 

[sobi1998]

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[grasshopperglock]

Here's the Nike commercial due to air Thursday.

 

[deemus]

Kaepernick is not a victim he quit the 49ers with years left on his contract he was not fired.

Not exactly correct. He had a player option in 2017, and elected to not exercise that option to stay with the 49ers, likely because they sucked (2-14 in 2016, most of those with Kap at QB). Most analysts thought he would get a backup job. He didn't due to sucking so bad at the 49ers, and possibly the protests. They were awful, and tried 3 different QBs in 2017.

He thought it was collusion by NFL teams (possibly due to toxicity) and filed a lawsuit against the NFL in late 2017 after he didn't get a contract. A judge just ruled his lawsuit can proceed.

Apparently he thought a 1-10 QB that had gotten benched was good enough for another NFL job.

 

[Renegade]

Apparently he thought a 1-10 QB that had gotten benched was good enough for another NFL job.

He would have gotten $14.5M if he stayed on the 49'er roster. So adding to what you wrote:

Apparently he thought a 1-10 QB that had gotten benched was good enough for another NFL job that would pay more than $14.5M.

 

[Dad_Roman]

Check this perspective out. The underlying issue with the Nike company plan. Including the NFL and Levi.

International trade agreements.

https://www.liveleak.com/view?t=sJzyk_1536173377

That sure opened my eyes. At least to the possibilities.

 

[grasshopperglock]

That sure opened my eyes. At least to the possibilities.

It's enough to give the theory some weight. More logic to why a company would intentionally alienate a certain sector of the market.

 

[toddnjoyce]

Check this perspective out. The underlying issue with the Nike company plan. Including the NFL and Levi.

International trade agreements.

https://www.liveleak.com/view?t=sJzyk_1536173377

Interesting theory. Counterpoint: less than 50% of Nike revenue is generated from US consumers.

There’s less overall risk for them in the US. I don’t know if this is a global campaign, but I doubt it.

If RoW countries don’t see or don’t care about this (or conversely those markets feel differently about the issues) and it’s a global campaign, the payoff could easily offset US losses.

 

[Dad_Roman]

It's enough to give the theory some weight. More logic to why a company would intentionally alienate a certain sector of the market.

Ya, well written. I mean we are all out here in the real world goin "WTH are you thinking???" but that article turns that thought on its head.

 

[grasshopperglock]

Interesting theory. Counterpoint: less than 50% of Nike revenue is generated from US consumers.

There’s less overall risk for them in the US. I don’t know if this is a global campaign, but I doubt it.

If RoW countries don’t see or don’t care about this (or conversely those markets feel differently about the issues) and it’s a global campaign, the payoff could easily offset US losses.

That's not really a counterpoint. It helps the theory.

 

[toddnjoyce]

That's not really a counterpoint. It helps the theory.

But counterpoint sounds so much cooler than 'alternate theory'. Here's my take. There's something called risk to brand/brand reputation. When marketing campaigns are being pitched, that's a big question to answer; if the marketer gets it wrong the company can suffer financially.

I put together a long analysis and then found Investor's Business Daily ran this article today that echoed my thoughts.

I find IBD's assessment more compelling than Nike believing it can influence or will draw satisfaction from 'making a statement' on a tariff decision.

ETA: Nike's Q4 earnings call transcript supports the IBD article.

 

[Surplus Guy]

Not sure how they think this is going to increase sales.

https://www.foxbusiness.com/features/nike-selects-colin-kaepernick-for-just-do-it-ad-campaign

I will never buy a NIKE shoe again.

 

[FireInTheWire]

Just went to the Nike.com site and was looking it over as someone who has been wearing Nike running shoes since 19778.

Looked at men/women ads on their site. Do they still sell to WHITE people???

So... your a time bending alien that has figured out "worm hole" travel. Nice! Tell me... what the future is like ol' great Cowboy?


JK... just having fun. Much love

 

[orbitup]

I returned a pair of Nike shoes yesterday for a refund, and the clerk asked me what was wrong with them. I told her they hurt my feet when I stood up for the national anthem.

 

[sobi1998]

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[Kar98]

I returned a pair of Nike shoes yesterday for a refund, and the clerk asked me what was wrong with them. I told her they hurt my feet when I stood up for the national anthem.

 

[sobi1998]

Picture error?
(Edit: never mind wouldn’t load)


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