What does Apple have the others don't? A dedicated fan base, their marketing is second to none. Few products in a crowded market claim dominance due to technical superiority, it's their ability to convince people it's better, more desirable, cooler. Apple or Android? They both make phone calls, that's why I own a mobile phone and honestly I'd have to go look to tell you what brand it is. Some folks are way too emotionally invested in a piece of technology most of us did just fine without for half our lives... folks on both sides. I too have been in the tech industry for more than 30 years, had a bag phone then the "flip phone" way back in the beginning, worst damn thing I ever got saddled with, way worse than my SkyTel pager even. It's become ubiquitous, you're expected to be continuously and instantly available. Screw that, leave a message.