Every time I get to wanting a new car, I'm shaking my head saying to myself "yeah I could afford that, but there's no way in hell I'm willing to pay that for a car." And I LOVE cars. There's a point where the perceived value just isn't there anymore, and for me it end somewhere around the 50k mark. Once the kids are grown and I can move off the suburban master planned 0.17 acre postage stamp I'm stuck on, up goes the big shop and in go the project cars. I like building more than buying anyway.